DOMESTIC HANGTAGS AND STICKERS (2004-Present)
The following images show the hangtags and stickers that are part of the current NBA Hangtag and Sticker Program in the United States. Also included is a brief description of the products for which the current NBA Hangtags and Stickers are intended, as well as a breakdown of the overt features for each Hangtag and Sticker.
(IMAGES ARE NOT SHOWN IN ACTUAL SIZE)
| NBA Holographic Hangtag
(Front) |
NBA Holographic Hangtag
(Back) |
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Features: (1) "NBA" watermark on blue paper background; (2) Hologram is silver in color; (3) NBA Logo in hologram is blue, white & red; (4) NBA team names appear in hologram; (5) NBA/Spalding basketball shows different images throughout hologram; (6) Nine digit serial number begins with the letters "NS"; and (7) American Express branding appears on back of hangtag. |
NBA Holographic Stickers - Used on apparel and non-apparel products
1" Holographic Sticker
(Front) |
1 cm Holographic Sticker
(Front) |
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Some headwear and t-shirt licensees will use the 1" Holographic Sticker instead of the NBA Holographic Hangtag in Hot Market situations (e.g., NBA Playoffs, Finals, All-Star Weekend) so they can bring their products to market faster. |
| Features: (1) NBA Logo is blue, white & red; (2) NBA team names appear in hologram; (3) Basketball rotates showing two different images; and (4) Nine digit serial number begins with the letters "NB". |
Features: (1) NBA Logo is blue, white & red; (2) NBA team names appear in hologram; and (3) NBA/Spalding basketball rotates showing two |
NBAP also offers its Licensees a 1cm Holographic Sticker. This Sticker does not contain a serial number due to size constraints. |
Hardwood Classics Program
Products featuring historical
NBA, ABA, NBL & BAA players and teams
(IMAGES ARE NOT SHOWN IN ACTUAL SIZE)
HARDWOOD CLASSICS
Holographic Hangtag
(From: 2004 - Present)
(Front) |
HARDWOOD CLASSICS
Holographic Hangtag
(From: 2004 - Present)
(Back) |
HARDWOOD CLASSICS Holographic Hangtag - Used on apparel products.
Click here to view list of domestic licensees. |

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Features: (1) "HWC" watermark on maroon paper background; (2) Hologram is gold in color; (3) NBA/HWC Logo rotates with VINTAGE Logo; (4) "NBA", "NBL", "BAA" & "ABA" initials appear in hologram; (5) Nine digit serial number begins with letters "HW"; and (6) American Express branding appears on back of hangtag. |
HARDWOOD CLASSICS
1" Sticker
(From: 2004 - Present)
(Front) |
HARDWOOD CLASSICS
1 cm Sticker
(From: 2004 - Present)
(Front) |

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Features: (1) Hologram is gold in color; (2) NBA/HWC Logo rotates with VINTAGE Logo; (3) "NBA", "NBL", "BAA" & "ABA" initials appear in hologram; and (4) Nine digit serial number begins with letters "HY." |
Features: (1) Hologram is gold in color; (2) NBA/HWC Logo rotates with VINTAGE Logo; (3) "NBA", "NBL", "BAA" & "ABA" initials appear in hologram; and (4) This Sticker does not contain a serial number due to the size constraints. |
NBA Authentics Program
Products identical to what NBA players wear on the court
NBA AUTHENTICS Holographic Hangtag - Used on apparel and non-apparel products.
| NBA AUTHENTICS
Holographic Hangtag
(From: 2004 - Present)
(Front) |
NBA AUTHENTICS
Holographic Hangtag
(From: 2004 - Present)
(Back) |
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Features: (1) "AUTHENTICS" watermark on grey paper background; (2) Hologram is silver in color; (3) NBA Logo in hologram is blue, white & red; (4) NBA team names appear in hologram; (5) NBA/Spalding basketball shows different images throughout hologram; (6) Nine digit serial number begins with the letters "NA"; and (7) American Express branding appears on back of hangtag. |
NBA4HER Holographic Hangtag
Used on apparel and non-apparel products.
NBA4HER Holographic Hangtag
(From: 2004 - Present)
(Front) |
NBA4HER Holographic Hangtag
(From: 2004 - Present)
(Back) |
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Click here to view list of domestic licensees. |
Features: (1) "4HER" watermark on light blue paper background; (2) Hologram is silver in color; (3) NBA Logo in hologram is blue, white & red; (4) NBA team names appear in hologram; (5) NBA/Spalding basketball shows different images throughout hologram; (6) Nine digit serial number begins with the letters "NH"; and (7) American Express branding appears on back of hangtag. |
NBA BIGMAN Holographic Hangtag
Used on apparel and non-apparel products
NBA BIGMAN Holographic Hangtag
(From: 2004 - Present)
(Front) |
NBA BIGMAN Holographic Hangtag
(From: 2004 - Present)
(Back) |
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Click here to view list of domestic licensees. |
Features: (1) "BIGMAN" watermark on orange paper background; (2) Hologram is silver in color; (3) NBA Logo in hologram is blue, white & red; (4) NBA team names appear in hologram; (5) NBA/Spalding basketball shows different images throughout hologram; (6) Nine digit serial number begins with the letters "NM"; and (7) American Express branding appears on back of hangtag. |
NBA ELEVATION Holographic Hangtag
Used on apparel and non-apparel products.
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NBA ELEVATION Holographic Hangtag
(From: 2004 - Present)
(Front) |
NBA ELEVATION Holographic Hangtag
(From: 2004 - Present)
(Back) |
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Click here to view list of domestic licensees. |
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Features: (1) Hologram is silver in color; (2) NBA Logo in hologram is blue, white & red; (3) NBA team names appear in hologram; (4) NBA/Spalding basketball shows different images throughout hologram; (5) Nine digit serial number begins with the letters "ED"; and (6) American Express branding appears on back of hangtag.
This hangtag is only used on merchandise that is intended to be sold in Mass Market retail stores (e.g., Wal-Mart). |
NBA Store
Features the world's largest assortment of NBA products
NBA Store Hangtag
(Front) |
NBA Store Hangtag (Back) |
NBA Store Hangtag |
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Used on all products shipped to and sold at the NBA Store, located at Fifth Avenue & 52nd Street, New York City. |
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