CLC Product Comparison











CLC related logos

The logos appearing on this page are examples of some of the CLC institution marks that have been targeted by infringers. 


The University of Alabama
Arizona State University
University of Arkansas
Auburn University
Brigham Young University
University of California Berkeley
University of Cincinnati
Clemson University
University of Colorado
University of Connecticut
Duke University
Florida State University
Georgetown University
Georgia Institute of Technology
University of Illinois
University of Kansas
University of Louisville
Louisiana State University
Marshall University
 University of Michigan
Michigan State University
University of Minnesota
University of Mississippi
University of Missouri
University of Nebraska
University of North Carolina
Northeastern University
Northwestern University
The University of Oklahoma
Oklahoma State University
Oregon State University
Penn State University
University of Pittsburgh
University of South Carolina
Stanford University
University of Syracuse
Texas Christian University
University of Tennessee
Texas A&M
University of Utah
University of Virginia
 University of Washington
Washington State University
West Virginia University
University of Wisconsin
Heisman Trophy Capital One Orange Bowl Rose Bowl Game
Allstate Sugar Bowl National Collegiate Athletic Association Good Year Cotton Bowl


CLC Company


CLC is a division of global sports and entertainment company IMG.  Founded in 1981, CLC is the leading collegiate trademark licensing agency in the U. S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA.

CLC is one of the top sports licensing firms in the country and is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers.  Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development.

For more information on CLC visit: or

Collegiate Licensing Company
1075 Peachtree Street
Suite 3300
Atlanta, GA 30306

CLC Product Identification


Collegiate Licensing Company, LLC's (CLC) merchandise is referred to as "Officially Licensed Collegiate Product" (OLCP). All Officially Licensed Collegiate Product is required to contain an OLCP hologram as follows:

- Apparel licensees must have the OLCP hologram hangtags as seen below, unless the licensee already uses its own custom printed hang tag (that has been approved by CLC), in   which an OLCP hologram sticker (also seen below) may be placed on their hang tag.

- Non-apparel licensees are required to use OLCP hologram stickers.

- Each authentic hologram will have a unique serial number.  The serial numbers are laser etched and should have a tactile feel.

- All licensees are required to print the name of their company on the product or the packaging.

- All collegiate championship products should also bear an NCAA hologram.

- CLC schools require the use of proper ™ and ® designations next to trademarks.





 Former Holograms




  • Licensee’s name must be displayed on product, label or hangtag

  • Proper trademark designations must appear next to each mark

  • Printing and embroidery must be of high quality

  • No printing on seconds/irregulars (i.e., cut tag or no tag)

  • No use of name, image or likeness of current student-athletes