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Licensed NHL Merchandise - Product Comparison

Visible and high profile use of NHL marks by counterfeiters on low-quality products is harmful to NHL marks and to the overall image and reputation of the NHL and its teams. Below are examples of two low-quality counterfeit items compared to approved officially-licensed NHL products.

1. Holograms Sticker/Hangtag

GENUINE
Presence of NHL hologram hangtag or sticker.
COUNTERFEIT
Lacks NHL hologram hangtag or sticker.

 

2. Licensee Label

GENUINE
Licensee (e.g. Reebok) clearly identified on tag or label.
COUNTERFEIT
Label/tag is generic, identifies a brand that is not an NHL licensee, or is snipped/cut.

 

3. Logos

GENUINE
Logos clear/legible and, for licensed screen printed items, accompanied by a ® or TM trademark designation.
COUNTERFEIT
Logos frequently missing ® or TM trademark designations and executed with fuzzy screen printing, inaccurate colors, and/or poor embroidery.